“I have to have a plan, even if I don’t stick to it” |
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Whether your marketing plan is for your own understanding and planning, or a part of a larger business plan to attract investors, the marketing plan is really the core strategy of your business. The process of writing it all down forces some important conversations and decisions to occur. Even if you don’t follow the plan to the letter, having one will make you smarter about your business and your strategy. Here is what Spruce Consulting Group can do to help you— |
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· Evaluate the potential markets for your products and services · Uncover customer needs and identify market opportunities · Determine what features and benefits are most important to your customers (and which ones are not important) · Identify early adopters · Craft marketing strategy to reach early adopters as well as transition plan to reach more pragmatic customers · Clarify competitive landscape and find most competitive niche for your products and services · Conduct primary and secondary research · Evaluate current market pricing, determine actual customer value, and make pricing recommendations for maximum profitability · Recommend sales and distribution strategy |
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Marketing Plan Development |
